Social Media and SEO running parallel
Social media marketing is becoming a progressively important part of any online marketing program. Additionally, to engage with current and potential customers, social media marketing also bids noteworthy SEO benefits. First, inspires the sharing of your content from your website by adding simple “Sharing” functionality.
Free web tools such as “Share This” allow users to post appealing content to their Facebook, Twitter, Instagram or other social media accounts. But, it also links to other valuable sites in the reciprocal spirit of social media. Use tracking codes in your links so you can track all recommended traffic from social media and, if you use condensed URLs (e.g. bit.ly or Tiny URL, etc.), make sure it is a 301 redirect so that search engines can discover and rank the final content on your website.
Many social networks also provide paid advertising that permits access to particular groups of users and direct advertising to users of these groups because it is more probable for them to become customers rather than the broader, uninterested audience. Social media sites can do this job efficiently because they have a lot of information about their users. The supreme power of social networking is the capability to target potential customers and customers based on demographic information, user behaviors, and specific interests. But above and beyond content promotion, social networking ads are also a great way to drive traffic to your website.
Marketing on Social Media Sites and its sound effects on SEO
Facebook is the largest and the oldest social media platform. It has more than 2.5 billion users around the globe. As Facebook users work together with other users and brands, the platform encompasses a lot of information about its users. Facebook is one of the most widespread network channels for advertisers because it allows people to make use of rich data about their users to target specific audiences.
Facebook ad campaigns are something that directly affect the SEO eventually improving the ranking of a website. These campaigns are organized on three stages that are; ad, ad set and campaign. A campaign goal is set up to create an ad campaign and then users are targeted with a relevant ad and at the end text, image and placement of the ad is selected. It is possible to create an ad that contains one image, one video, or multiple images within single ad.
This social media platform distinguishes three different types of goals that follow a traditional user path from responsiveness to conversion, through engagement by post to buy or install the app.
Instagram is a mobile social application for sharing photos and videos and, according to a recent research it has more than 700 million users around the globe. Instagram allows its users to publicly and privately share routine shots and videos like other social networking platforms such as Facebook.
Instagram is a very useful platform for advertisers because it helps them advertise the company’s story visually and strikingly. Positive campaigns at Instagram do not sell products or promote discounts, but they use to describe the story of the product by providing relevant information thereon.
All ads on Instagram are employed in the user feed, both in the app and in the browser. There are three types of ads on Instagram including single photo ad, multiple photos inserted in one ad and an ad that contains a video. Instagram offers a diversity of objectives a campaign can be optimized for. Instagram shows the ads to users in the target audience who will probably take action that the advertiser wants them to make. The campaign objectives that can be selected are as follows:
- Creating brand awareness
- Approaching new users
- Driving traffic
- Promoting existing posts and conversion
All these objectives if applied intellectually can bear fruit to you by optimizing your site or product.
Twitter is a social networking portal established in 2006. At present, it has more than 300 million registered users. Twitter users can post short messages not exceeding 140 characters called “tweets”. Users can add photographs, videos and links to their posts.
Twitter provides the advertisers with different types of ads which can be modified according to different objectives of the campaign, extending from improving the number of site visits and sales to increasing the number of fans. In addition, Twitter provides the option to report a specific audience, containing demographics, interests and behaviours.
Twitter ads are organized in accordance with the actions which the advertiser want the user to take. Some of the types of campaign objectives include post engagement, growing followers and lead generation.
Pinterest is a social network for sharing photographs and videos. It offers its users to upload, sort, organize and save their own pins into two types of collection: collaborative or personal, i.e. virtual boards. This portal has about 150 million active users per month.
Many companies, particularly those connected with interior design, art and fashion, excessively use Pinterest to promote their services and products spontaneously. On the subject of paid advertising, promoted pins are the advertising arrangement for Pinterest. Promoted pins behave and look the same as the normal ones, but advertisers are enabled to pay so that they may be seen by more users.
LinkedIn is the largest professional social networking platform globally. It has more than 460 million registered accounts. The main function of LinkedIn is to connect users and search for business contacts.
From SEO’s point of view, LinkedIn is an excellent platform for promoting and advertising products and services of interest to the professional audience. It targets users on the basis of professional experience, education, demographic data and group membership. LinkedIn offers two basic ad types that are Text Ads and Sponsored Content. Furthermore, larger advertisers can send promotional messages and display ads with personalised emails called Sponsored InMail, which they can send to targeted users. The lowest daily budget for both types of ads is $10. LinkedIn will show the suggested bid range based on other advertiser bids aiming at the same audience.
Social networks are one of the most conspicuous media advertising channels. They allow everyday interaction with customers and assist building awareness of the brand being advertised. The chief advantage of advertising on social networks are various customer information they have, which makes it more convenient to find ideal customers.